#video#campaign#casestudy
AVON
Ako sme hľadali tie pravé
pre Slovensko a Česko
Unikátna, odvážna, silná a relevantná 360° náborová kampaň pre SK a CZ trh
Získať 3x viac nových Avon Ladies s dôrazom na zvýšenie povedomia medzi mladšími ľuďmi
Vyhnúť sa slovám: zamestnanec, mzda, plat, kariéra, práca, zamestnanie, kolega, spolupracovník
predavačka
dôchodkyňa
mama
bežná žena
študentka
Každý z nás je jedinečný. Bavia nás rôzne veci, pracujeme na rôznych pozíciách, máme odlišné hobby. No všetci máme na niečo talent a sme v niečom naozaj dobrí. A práve túto skutočnosť sme využili v našej kampani – zamerali sme sa na konkrétne silné stránky a vlastnosti rôznych cieľových skupín. Vytvorili sme modelové persóny s ich typickými vlastnosťami a práve vďaka nim sa adeptky dokázali s pozíciou Avon Lady stotožniť.
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