From our client was to prepare a stylish and creative visual for the brand Playboy Condoms that arrived few weeks ago with its portfolio of products, even to us to Slovakia. The part of the task was a preparation of strategic way of communication and a well targeted advertising campaign with the aim to build up image of a brand as well as directing the users to e- shop of the client http://www.playboycondoms.sk/
We used the insight of the target group of adults who still like to play even they have grown out of childhood. By specific key visual we have actively collaborated with the message and storytelling and by series of videos we were able to catch the attention of target group. We started the campaign offline as well as online and beside the static visuals we used also dynamic visuals.