The potential of proteins and their power lies in the strengthening and supply of energy they can provide whenever our body needs it. Which is why all you need to do is reach for the right product. Therefore the unifying element, the central visual motif as well as the main protagonist of our campaign was human hands. Besides the fact that they symbolize easy accessability and an active approach to life, they also, in a very individual and personified way, express the uniqueness and diversity of customers as well as the individual products of Max Sport, which are designed specifically for them.

The microsite drzasily.sk provided visitors with an interactive opportunity to become better acquainted with the diverse range of products offered by Max Sport, while at the same time, allowing them to set up energy-filled menu for the entire day. A clock showing the exact time introduced customers to the products that were most suitable for them at a particular time of the day while synergistically providing a complete overview of the entire portfolio of products, including their composition and effects. Visitors to the microsite also had the possibility to use this time to join in a competition for packages of products, which would give the winners a supply of tremendous strength for the entire month.

The campaign’s strength also appeared on-line. This was carried out by banner advertising on internet sites and portals devoted to health and a modern lifestyle, and it also successfully caught on among social networks.