Job
Task was to prepare a stylish and creative visual for extra strong mousse for hair K-PAK of the brand JOICO. Visual had to reflect the exclusive quality and prestige of international brand that belongs to the leaders in the proffessional hair cosmetics. Therefore it was a challenge for us to come with something extra interesting and creative.www.joico.sk
Our solution
We bet on emotions and female fantasy and we used the insight that is well known by all women – they desire to liked by themselves and by their surroundings. In the second step we were inspired by the use of word game and we cretaed a new word TÚŽIDLO ( desirer) desired by hair. To this idea we prepared a creative visual in which the hair desire this product. We kept the simple minimalist line that really suits the brand.