The company Ytong may be praised for long tradition and innovative technologies in the field of building materials. Our assignment was to create a communication that would show the target group that the Ytong material is healthy and “family friendly”.
When processing creative ways we worked with primary insight “family and healthy lifestyle in the first place”. Emphasis was put on the functionality and clarity of visuals that make the most obvious message of the campaign. Proper selection of media was a key in the intervention of the target group.