preloader
#campaign#design#online#presentation#strategy#video

Playboy Condoms

Even adults like to play

Share our work

Job Task

From our client was to prepare a stylish and creative visual for the brand Playboy Condoms that arrived few weeks ago with its portfolio of products, even to us to Slovakia. The part of the task was a preparation of strategic way of communication and a well targeted advertising campaign with the aim to build up image of a brand as well as directing the users to e- shop of the client http://www.playboycondoms.sk/

Our solution

We used the insight of the target group of adults who still like to play even they have grown out of childhood. By specific key visual we have actively collaborated with the message and storytelling and by series of videos we were able to catch the attention of target group. We started the campaign offline as well as online and beside the static visuals we used also dynamic visuals.

Idea

We used the insight of the target group of adults who still like to play even they have grown out of childhood.

experience

games

passion

YouTube advertising that tempts, with above average results.

Exactly targeted online campaign

We have worked with the insight “ Even adults like to play”. We have chosen a well targeted dispay advertising on properly chosen portals- Adam.sk, Šport.sk and we used also an advertising network of Slovak websites Sitelement.sk. In the PPC part of campaign we communicated within Google Display Network and we used Instagram, Facebook, and YouTube. Regarding the first parts of results, YouTube part of campaign has reached very interesting results during the first month. Up to 25% of people were attaracted by the advertising that they watched it until its end.

Key visual

Final design

Bigboard

Share our work

behind the scenes