The company Max Sport is one of the leading manufacturers of functional foods and dietary supplements not only domestically, but abroad as well, as it exports its products to 36 countries worldwide. Their goal was to develop an advertising campaign, which would strengthen the competitiveness of their best-selling product on the protein bar market, while at the same time raising awareness of all Max Sport products. A secondary aim of the campaign was to highlight, in a stylish way, the brand itself using mass communication that would be clearly understandable and maximally effective.
Throughout the entire advertising campaign, we drew attention to the product itself and its strongest attributes. The campaign’s creative concept was built on simplicity and directness highlighting the positive effects of the product on the active and modern person. The easily understandable key visual with its single slogan enhanced the overall complexity of the campaign, which was crowned by the company’s new claim – „a strong brand“.