Lenovo Yoga Tablet 2

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Our assignment was to adapt a worldwide campaign of LenovoYoga Tablet 2 in Slovakia and propose an ideal communication strategy on television and online.

Our solution
We have chosen combination of television advertising within the JOJ group and efficient online channels through which we introduce video spots with Ashton Kutcher in the lead role to the target group. Positive emotions and humor are perfectly connected with the product and furnish the campaign with the charisma that is inherently linked with Lenovo.



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