Lenovo introduced their slick new phone in Slovakia as part of their international advertising campaign. The modular phones in the new MOTO Z family have MOTO Mods™ that can be snapped onto the phones, providing incredible variability and unrivalled possibilities for entertainment and other uses. The company was looking to communicate this in a suitable manner in the local environment.
When you consider language differences, and even more so cultural differences, it is not always easy to adapt the campaign of a global brand to fit the Slovak market. The campaign focussed primarily on the benefits of the MOTO Z and its flexibility of use, and we naturally adapted the local version to those criteria and introduced the new phones to Slovak customers from A to Z.