Task was to prepare a stylish and creative visual for extra strong mousse for hair K-PAK of the brand JOICO. Visual had to reflect the exclusive quality and prestige of international brand that belongs to the leaders in the proffessional hair cosmetics. Therefore it was a challenge for us to come with something extra interesting and creative.www.joico.sk
We bet on emotions and female fantasy and we used the insight that is well known by all women – they desire to liked by themselves and by their surroundings. In the second step we were inspired by the use of word game and we cretaed a new word TÚŽIDLO ( desirer) desired by hair. To this idea we prepared a creative visual in which the hair desire this product. We kept the simple minimalist line that really suits the brand.